Spells out an approach to usability testing that anyone can easily apply to his or her own website, application or other product, in a book that explains how to test any design, keep one's focus on finding the most important problems and ... Found insideLong one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what ... Found insideEveryone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. Found insideIn this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and ... Found inside – Page ivThis book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Found insideWhether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. Found insideThis book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals. *Provides proven and practical ... Web accessibility not just morally sound – there are legal obligations as well Very large potential audience, consisting of web developers and business managers Very little competition to this book Ten laws of simplicity for business, technology, and design teach readers howto need less but get more. Found insideThis new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Found inside – Page 159... 88 ethical considerations, 84 F facilitator role of, 63 similarities to therapist, 63, 81–85 G Google Website Optimizer, 119 GoToMeeting, 66, ... Found insideWe live in a world drowning in objects. But what do they tell us about ourselves?In The Language of Things, Deyan Sudjic charts our relationship - both innocent and knowing - with all things designed. Found insideIt explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals. Found insideOur goal in this book is to teach you how to figure out which emotions to toss, which to keep to yourself, and which to express in order to be both happier and more effective. This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking ... Found insideIn this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change—an underappreciated but essential history that’s pieced together for the first time ... Found inside – Page iWhether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. TABLE OF CONTENTS - The Ultimate Guide to A/B Testing - Multivariate Testing in Action - Five Simple Steps to Increase Conversion Rates - 15 Essential Checks Before Launching Your Website - Test Usability By Embracing Other Viewpoints - ... Found insideThis practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Handleiding voor het verbeteren van de gebruiksvriendelijkheid van een website. This book demonstrates the step-by-step process involved in designing a Web site. Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel. Found insideThis book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Found insideAn easy to follow, example-based guide introducing you to the world of user experience design through the author's real world experiences Whether you are looking to become a professional UX Designer, or just need to get the job done, the ... "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Found insideIn Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective ... Found inside"We all long for what could have been. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and ... Simplicity turns out to be more complex than we thought. In this book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Found insideThis hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Found insideThis second edition presents medical students and trainees with step by step long cases in general surgery. Offering a new perspective on the nature of scientific theories and causal reasoning, this book will be of interest to professional philosophers, graduate students, and anyone interested in the role of causal thinking in science. Written by the former president of Synectics, Inc., this book provides detailed instructions on how to use a method already proven successful in many organizations, including some of the largest and most successful in the world. Found inside-- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. Found insideArmed with this knowledge, we can group information so that people can better find and understand it. In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project. Discusses how to design usable Web sites by exploring how users really use the Web and offers suggestions for streamlining navigation, creating a home page, and writing for Web sites. "Get specific advice from the exact people you want to work for; learn what creative directors are looking for in your portfolio; avoid the common traps that most portfolios fall into"--Page [4] of cover. This book is the resource for new and experienced moderators to learn about the rules and practices for interacting. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Found insideThis book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. Found insideIf you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Table of contents This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. Found insideOffers observations and solutions to fundamental Web design problems, as well as a new chapter about mobile Web design. Found insideThey also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web. In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. 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